Book Launch: ‘A Good African Story: How a small company built a global coffee brand’

Book Launch: ‘A Good African Story: How a small company built a global coffee brand’

Thursday, 21 February 2013 - 6:30pm to 7:30pm
Venue: 
Author: Andrew Rugasira (MSc African Studies 2010-11)
Speaker(s): 

Venue: Senior Common Room, St Antony’s College

Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be. As he recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world.

An interview with Andrew Rugasira about his new book recently appeared in the Observer.